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In recent years, the role of real estate agents has shifted. Online search portals and other digital touch points empower home buyers to investigate the list of homes online long before they are connected to the agent.While the role of real estate agents has changed, their identity as the main link during the construction process of the house remains steadfast. A new consumer survey assigned by Qualia found that 41% of new home buyers said that real estate agents were their main contact points during the closure of the house.Escrow and Title Companies seem to form a new relationship with real estate agents and develop more businesses from existing agents, understanding what real estate agents want in partners are very important. This is what Drew Coleman, the team leader in the Drew Coleman team, and Cor Donovan, Realor in Corbett Donovan PLLC, discussed with Jamie Kump, Director of High Growth Account on the New October -New -Research Webinar.Building a new partnership with real estate agentsDonovan and Coleman said that they were often flooded with text, emails, and calls from the title who wanted to partner with them. This has been accelerated during Pandemi Covid-19 because the real estate meeting directly and the network event was canceled.Donovan suggested that the title must look for added value opportunities to get in front of real estate agents. "If you have great communication software that you want to introduce to us, take us on the phone," he said. "Prove to us how your service and communication level exceeds competition."Coleman agreed that the email and text from the title agent looking for meetings usually did not attract his attention. "There are so many solutions out there that can add value to the realor business," he said. "Go a mile deep into [the solution we can use together] and sell it to me."Competitively distinguish your digital abilitiesWhile digital closing tools can be an attractive differentiator, Coleman and Donovan both emphasize the importance of digital closing platforms that are easy to use that work well with other systems."Everyone likes the ideas of consumers who live naturally in their applications and bubbles," said Coleman. "As long as consumers can access what they need, no problem where they access it ... It is more important that [digital platforms] work well with other systems."Coleman also recorded the value of technology in accordance with consumer expectations. "[Consumers] don't care how your platform works, they just want to work," he said. "Home buyers assess technology compared to the best technology, and fight the best digital experiences they have."Maintaining partnerships: What do real estate agents want from their title partners?Like a strong relationship, clear and consistent communication is the most important. Donvan and Coleman agreed that agreeing to the preference of communication at the beginning of the process was important. This preference may include:Align with who the title agent must communicate with in the broker. Often in a larger broker, real estate agents will prefer that communication passes through their transaction coordinators or similar people.Approve how to communicate with home buyers. Should the title agent reach directly? Or should they use real estate agents as channels?Understand which channels are best to communicate with real estate agents. Do agents prefer telephone calls, text messages, emails, or safe portals? And under what circumstances must be issued by communication or enamel enhanced to direct phone calls?Coleman also noted the importance of real estate agents and the title of the title operating as a team to work forward instead of resigning to the standard closing timeline. "Give your team's space if there is something that appears ... The more proactive you, that is what consumers want," he said.